Energy Recognises Energy

How we powered Navitas Solar’s partnership with Royal Challengers Bengaluru across two IPL seasons.

Engagement Snapshot

Company: Navitas Solar

Industry: Renewable Energy / Solar

Partnership: Official Renewable Energy Sponsor, Royal Challengers Bengaluru

Campaign Period: IPL 2024 & IPL 2025

Scope: ATL + BTL across 14 cities

The Brief

Navitas Solar had secured a landmark positio Official Renewable Energy Sponsor of Royal Challengers Bengaluru across IPL 2024 and IPL 2025. A sponsorship of this scale is an opportunity and a risk in equal measure: get it right and a solar brand stands shoulder to shoulder with one of cricket’s most loved franchises; get it wrong and the spend disappears into noise.

The brief to Four Pillars Media Agency was clear: turn the sponsorship into a story people remember, take it far beyond the stadium, and execute it nationally cleanly, compliantly, and at scale.

The Big Idea: Energy Recognises Energy

We didn’t want a logo on a jersey. We wanted a reason. So we built the entire campaign around a single, ownable truth: RCB plays at the only solar-powered stadium in the country. A solar brand and a solar-powered home ground the fit wasn’t manufactured, it was real.

“Energy recognises energy” became the thread that tied it all together: the energy of the crowd, the energy of the game, and the clean energy Navitas stands for. It gave every asset from a hoarding to a ten-second radio spot a meaning beyond the brand name, and gave audiences a story worth retelling.

Navigating the Fine Print

A franchise sponsorship of this size comes wrapped in rules — and most brands learn them the hard way. We didn’t. Before a single asset went out, we mapped exactly what could and couldn’t be done.

  • Which terms, marks and references were cleared for use and which were off-limits.
  • How and when player imagery could be used, and the rights and approvals attached to it.
  • How shoots had to be planned and run to stay within usage and licensing terms.
  • Approval workflows with the franchise, so nothing went live without clearance.

This is the unglamorous work that protects a brand’s investment — and it’s exactly the kind of operational judgement that lets a client hand us something this big and sleep at night.

What We Delivered

We ran the campaign end to end ATL and BTL across 14 cities, putting Navitas in front of audiences far beyond match-day, both on screens and out in the real world.

ABOVE THE LINE (ATL)

  • Digital campaigns across platforms
  • Radio spots
  • Newspaper and magazine placements

BELOW THE LINE & OUT-OF-HOME (BTL / OOH)

  • Hoardings across key city locations
  • Airport branding
  • Train and metro screens
  • Auto-rickshaw back panels
  • 100+ on-ground assets executed across 14 cities

This is the unglamorous work that protects a brand’s investment — and it’s exactly the kind of operational judgement that lets a client hand us something this big and sleep at night.

The results

Key Metrics

Digital impressions gathered

On-ground assets executed

Cities covered, ATL + BTL

IPL seasons incl. the 2025 win

Achievements

15M+

100+

14

2

Want this kind of presence for your brand?

From the big idea to the last hoarding, we plan, clear and execute campaigns at national scale — one team, end to end. Let’s talk.

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