Here is a reality check for all the brands and their founders out there: if you think ‘we make good products, people will buy it,’ will get you customers, you’re about as prepared for today’s market as a…
According to Edelman’s 2025 Brand Trust Report, 88% of consumers are more likely to use or buy from a brand if they trust it. (source). Although this seems obvious, the important question it raises is: how do brands…
