Red Bull, when we think of this name what is the first thing that comes to our minds? It’s adventure, adrenaline, fun and maybe then we would think of its energy drink. That is what it means to…
Have you ever looked at a car with four overlapping rings and wondered which brand it belongs to Probably not. That’s because we all instantly recognize Audi’s iconic four rings. That’s the power of branding and logo design…
Let’s start with a fun scenario, you have 10k to spend on a pair of shoes, now would you buy a pair or Nike or any other brand or a random pair from any store. The answer is…
Did you know that CitiBank spent $1.5 million to Paula Scher from Pentagram to create their logo (source)? Isn’t that crazy? Maybe a little, but if you understand the impact logos have on your brand, you might just…
