Pop quiz: If a customer saw an Instagram post of your brand and then visited your website, would they know they are from the same brand? And if the answer is ‘maybe’ or ‘probably’, if you cannot confi…
Here is a reality check for all the brands and their founders out there: if you think ‘we make good products, people will buy it,’ will get you customers, you’re about as prepared for today’s market as a…
Here’s the million-rupee question–should you be the star or should your company shine? Plot twist—the answer isn’t what you think. A business name carries value and reputation, and so does the one running it. So, when you start…
Let’s start with a fun scenario, you have 10k to spend on a pair of shoes, now would you buy a pair or Nike or any other brand or a random pair from any store. The answer is…
