Here is a reality check for all the brands and their founders out there: if you think ‘we make good products, people will buy it,’ will get you customers, you’re about as prepared for today’s market as a…
Here’s the million-rupee question–should you be the star or should your company shine? Plot twist—the answer isn’t what you think. A business name carries value and reputation, and so does the one running it. So, when you start…
Let’s start with a fun scenario, you have 10k to spend on a pair of shoes, now would you buy a pair or Nike or any other brand or a random pair from any store. The answer is…
