No two humans are exactly the same, even twins have small differences like their personality, or quirks, or likes, and that is how we tell each other apart. Just like brands with their own identity are far more…
Here is a reality check for all the brands and their founders out there: if you think ‘we make good products, people will buy it,’ will get you customers, you’re about as prepared for today’s market as a…
Maybe it’s time to stop measuring success in likes and start measuring it in lakhs—because the best social media strategy is the one that pays your bills. There is no doubt that any business in this day and…
Let’s start with a fun scenario, you have 10k to spend on a pair of shoes, now would you buy a pair or Nike or any other brand or a random pair from any store. The answer is…
