Maybe it’s time to stop measuring success in likes and start measuring it in lakhs—because the best social media strategy is the one that pays your bills. There is no doubt that any business in this day and age needs to be on multiple social media platforms to be even recognized as a legitimate business.
And yet there is a caveat, no matter the likes and comments and saves, if your content is not bringing in the money or the customers, your social media strategy is not working.
Yes, posting random content at random times isn’t going to work. You need an effective strategy, a brand awareness strategy to be precise. Let’s understand why social media is a critical part of a digital marketing strategy.
Why Do You Need a Social Media Strategy?
Did you know that 90% of consumers use social media to stay updated on trends and cultural movements? Yes, social media isn’t just a tool for passing the time; it is a lifestyle.
Your target audience is on some platform, either for work, entertainment, or to learn about the things they like. Therefore, social media is one of the most important parts of brand awareness marketing.
Social media strategy marketing helps you:
- Create a structured plan to boost brand awareness
- Set up goals to measure social media performance and ROI
- Connect with your target audience to strengthen your brand presence
- Establish your brand voice and message
- Drive more traffic to your website or online store
How to Create an Effective Social Media Strategy?
You can’t just wing it with your social media to increase brand awareness. You need to understand and implement certain strategies to get desired results. The following are a few social media strategies for building brand awareness and boosting your ROI.
1. Understand your target audience: the customer persona
Imagine you are a professor, an expert in quantum mechanics. Would you give a deep analytical lecture to a bunch of art major students?
Sounds weird and stupid, right? That’s precisely what your audience might feel if you don’t cater to them on social media. So, consider your audience before opening a social media account. Ask the following questions of yourself:
- Who is your target audience?
- What type of content are they interacting with online?
- What values matter to them when they choose a brand?
2. Choose a social media platform where your audience is
NGL, being on every social media platform is tempting. But more than that, it’s exhausting.
It can drain your energy and resources to maintain all the social media platforms. So, instead of spreading yourself thin, choose a few platforms your target audience uses the most and create a brand awareness campaign tailored to them. Choosing one to three platforms allows you to create an effective
digital marketing strategy.
While Instagram is one of the most popular social media platforms for engagement and sales, LinkedIn might be better if you have a B2B business. Furthermore, if you want to engage your audience with in-depth content, YouTube might also be a better choice.
3. Set your metrics to track the performance of the social media strategy
Best performance comes from tracking and analysis. Therefore, when you choose a social media platform, set up some metrics to track your performance. Thus, you can optimize your strategy based on the metrics and audience reaction.
Some useful social media performance metrics are impressions (views and reach of the post), engagement rate, conversions, shares, and audience reaction.
4. Create value-driven content for your target audience
Repeating the trending content is okay, but give it your personal touch to stand out on social media. Instead of feeding your audience information, create a mix of valuable, entertaining, and conversion-driven content.
You can’t create the same type of content for all your social media platforms. For example, videos work better on YouTube Shorts and Instagram reels, while textual content is better for LinkedIn and X.
Therefore, you must create content that caters to your target audience and provides value. You can share educational, entertaining, and behind-the-scenes content. Focus on what gives you more user engagement and leads. You can also generate user-generated content through reactions and collabs to build brand awareness and credibility.
5. Build a content posting schedule
Create a content schedule to manage your social media better. You can effectively repurpose your content using this content calendar. Create a month’s worth of content in advance to keep the social media engagement intact and avoid putting pressure on the team. However, you should be flexible to adapt to sudden changes or events.
6. Connect with your audience for brand awareness
Remember, social media content isn’t just about giving content and information to your target audience, but also about how you interact with them. It helps you understand their needs and offer appropriate answers and solutions.
Look at Duolingo’s social media presence. They are witty and engage with their users through (mostly sarcastic) comments and posts. This allows them to stand out from the competitors and engage with their audience.
7. Don’t overlook the power of social SEO
Social SEO refers to creating strategic content tailored to your target audience’s behaviour. You need to create keyword-rich textual content and clear visual content, and track the metrics of organic growth.
8. Grow your social media presence with Four Pillars Media Agency!
Four Pillars Media Agency is a digital marketing agency dedicated to helping you create personalized social media strategies. Our team focuses on understanding your brand identity, target audience, and the results you want from social media. Then, we create an effective strategy that aligns with your brand’s values and customers’ needs to increase brand awareness and ROI. Contact us now for a consultation!
Conclusion
Social media strategy helps you connect with your customers and stand out. And choosing the right social media platform based on your target audience and the content you want to share is the first step. Then, set up the tracking metrics, content posting schedule, and optimize your social media with SEO for better reach and ROI. Four Pillars Media Agency is here to help you create an effective digital marketing strategy. Contact us now to know how.
FAQs
1. How to increase brand awareness through social media?
You can increase brand awareness with strategic, consistent, and engaging content, paid ads, and interacting with your customers through comments, polls, and more. Four Pillars Media Agency is here to help you create an effective brand awareness strategy.
2. How to choose the right social media platform for my business?
Your choice of social media platform depends on where your target audience is and the type of content and interaction you want to have with your audience. We can help you choose the best platform. Let’s discuss more on the call.
3. How to develop a social media strategy?
You can develop a social media strategy based on the goals you want to achieve through social media, the target audience’s behaviour, your brand messaging, and competitors.
4. What are the benefits of choosing a social media strategy?
Social media strategy helps you connect with your audience, build brand awareness, drive organic traffic, boost conversions, and get a competitive edge. Let’s discuss how we can help you improve your brand presence online.