Let’s get real, what’s the point of a social media agency, especially in this age of AI. Right? A social media marketing agency costs money which might be better spent elsewhere. So, why give it to an agency who might even give you results that you want?
Sure, you can do it yourself, if you have the time, the in-depth knowledge social platforms require, keep up with trends all the time, know how to work in SEO with your content and can create elaborate campaigns.
But do you have all of these? We don’t think so. Plus you are a business owner, and we are sure there are a million different tasks you would rather be doing.
Social media marketing needs consistent efforts for it to be effective. So, hiring an expert not only saves you resources and time, but also helps you work with social media experts who can get you better results and ROI.
Before understanding the benefits of hiring an SMM agency, it’s important to know that Social Media Marketing and Social Media Management are two different things. While social media management services focus on strategy and community building, social media marketing services are focused on improving brand awareness and generating leads.
Benefits Of Working with A Social Media Marketing Agency
Let’s explore a few more reasons to choose an agency for social media marketing services:
1. Strategic branding & brand positioning
A brand story is the foundational block of building a long-lasting brand and without that trust in your story, people won’t interact with you let alone buy.
That is why branding and brand positioning are such an important part of social media marketing. As per a study, 77% buy from brands that have the same values as them, especially on social or political matters. So, you need to create an appealing brand identity that represents who you are and aligns with your target audience.
This is where an SMM agency comes in. They help you align your brand with your target audience in a way that gets you recognized and gets you sales.
Read how brand storytelling can help your brand grow here.
2. Create content strategy & content production
Content is the new currency for social media marketing services. It is vital to express your message, engage your audience, and generate leads. Therefore, you can’t post random content. Your content must serve a purpose, short or long-term, to build an authentic brand and gain customer trust.
A Social Media Marketing Agency will help you:
- Create a compelling content strategy that aligns with your audience
- Diversify content for promotion, educating your audience, and storytelling
- Build a content calendar for posts and ads for consistency and better results
- Create social media platform-specific content for better engagement (text, images, videos and more)
- Strengthen your brand image by being consistent with your brand identity
3. Improve your engagement rate with the target audience
When the audience feels heard, they become more loyal.
Trust is essential for the success of any social media marketing plan. That’s why an expert agency can help you build a connection with your audience rather than getting likes and followers that aren’t converting.
A few effective ways of improving your engagement rate on social media include:
- Generating content directed to a particular audience
- Publishing at a particular time when the audience is the most active
- Making use of interactive polls and Q&A to gain insight into the audience’s needs and values
- Taking an active role in replying to comments and messages
4. Generate leads and conversions with ad campaigns
While organic growth is important, sometimes you need targeted ad campaigns to accelerate sales and promote a special occasion.
The best social media marketing company is the one that can help you create a successful campaign that increases your revenue. From ideation of the campaign to creating and promoting ads, they manage everything to help you achieve your goals.
The following are a few things that paid social media marketing services include:
- Take your sales to new heights by reaching high-intent audiences
- Bring visitors to your website
- Bring in more leads that meet your brand’s buyer persona
- Boost sales and inquiries
- Optimize advertising expenditure to get the best return (ROAS)
5. Data-driven reports and strategy optimization
Likes and reactions aren’t reliable indicators of your social media success. A social media marketing agency helps you track the ROI on social media marketing services through KPI tracking and accurate reporting.
The SMM reports focus on engagement rate, reach & impressions, click-through rate (CTR), leads, conversion rate from social media, and the campaign ROI. A reliable social media marketing firm uses these KPIs to optimize the existing strategy to improve engagement and lead generation.
6. Stay on top of trends for maximum engagement
Instagram has very recently altered its grid and UI layout, which has an impact on your content creation and promotional strategy. These abrupt shifts in content formats, platform features, customer preferences, social media trends, and algorithms are quite common. When you work with an expert, you can handle these changes on time and stay ahead of relevant trends.
Understanding the social media algorithm is like a complex juggling game. It’s complex and needs your full attention. Therefore, you need a social media agency that can help you optimize your strategy efficiently and be relevant to your audience.
7. Strategic resource utilization
It’s a common misconception that social media marketing is a one-person job. It isn’t!
Social media marketing needs designers, writers, marketers, ad specialists, and more. A combined effort and skills are essential for better branding and successful ad campaigns. Creating an in-house team isn’t only expensive but also time-consuming.
The best social media marketing company hires highly skilled experts to create unique and successful strategies. So, when you choose an agency, you get access to all these specialists under one roof and at much affordable prices.
Conclusion
The success of your social media depends on the right strategy and its proper implementation. A social media marketing agency assists you in coming up with the right strategies for content creation, increasing social media interactions, and bringing in more qualified leads. They help you nurture your customer relationships to gain their trust and boost sales. Four Pillars Media Agency helps your brand to stand out, stay relevant, and increase your sales by tapping into the high-intent audience. We track all your KPIs to ensure that you have a higher ROI on social media marketing services. Contact us to know more.
FAQs
1. How to choose the right social media marketing agency?
When choosing a social media marketing firm, focus on their:
- Skills and expertise with social media services
- Focus on understanding your brand and target audience
- Industrial experience and understanding of niche audience
- Portfolio and customer reviews
- Transparent communication and reporting
2. Can small businesses benefit from social media marketing services?
Absolutely, small businesses can benefit from using social media marketing services. In fact, they need it the most to stand out in a competitive market and reach their niche audience. Hiring an SMM agency is a cost-effective and result-driven decision that increases your ROI on social media marketing significantly due to their experience and expertise.
3. How to calculate the ROI of social media marketing services?
You can track the ROI of your Social Media Marketing strategies by choosing relevant key performance indicators (KPIs). The following are a few popular and sales-focused KPIs:
- Lead generation
- Sales conversions
- Website traffic
- Engagement growth
- Customer acquisition cost (CAC)
- Click-through rate (CTR)
4. What’s the difference between social media marketing and management?
Social media management and marketing are often used interchangeably. However, they have two distinct purposes. The social media management services are focused on strategy formation, content posting and building community; social media marketing is focused on boosting sales and lead generation through personalized content creation and distribution to the right audience. Four Pillars Media Agency can help you with both. Contact us to know more.