Sales are falt, no new customers are coming and your brand feels boring. Somewhere in your business journey you are going to face this and will ask yourself, Is this a logo problem or a brand problem?
How do you decide what does your business needs and make the right decision? Well, this is where we come in. We put together a blog that will help you understand the difference and what your business needs a logo redesign or a complete makeover.
What is a Logo Redesign?
In simple terms, it is giving your logo an update to match your current audience and market. There are no changes to your underlying brand values, just how they look on the outside.
The logo redesign process involves refining the existing logo for a brand refresh or modifying the elements to create a better brand logo. Logo redesign is essential to blend in with the market and the changing trends without deviating from the original values.
What are the Benefits of Logo Redesign?
- Can improve brand perception among the target audience
- Create engagement with your new and existing customers
- Improves the visibility of the brand on digital platforms
- Better alignment with the brand’s values
When do you Need a Logo Redesign?
There is never one sure fire reason when it comes logo redesigning. It all depends on your audience, your market or you as an owner. There are a few things or situations that might push you to revamp your brand logo:
- When the logo elements have become outdated.
- You need to cater to a different target audience, or your customer preferences have changed.
- If your industry has significant new trends that affect how the industry operates.
- When you diversify your products/services.
- Your logo design isn’t readable or suitable for different marketing platforms, such as social media, billboards, and cards.
- If your logo doesn’t align with your brand’s vision & mission.
What is Rebranding?
A massive undertaking and a decision not to be taken lightly. Rebranding is a long-term process of completely changing your brand identity. It includes re-evaluating and renewing your brand value, brand voice, vision & mission, visual elements like logo, and marketing strategies. Logo redesigning is part of a rebranding strategy, to create a logo that aligns with the new brand identity and is consistent across different marketing platforms.
What are the Benefits of Rebranding?
- It caters to your new target audience better
- Aligns your brand with your products/services better
- Improve your brand’s awareness in the market
- Set yourself apart from the competition
When do you Need Business Rebranding?
Rebranding can be expensive, both in monetary terms and non-monetary terms. It needs lots of considerations related to your values, messaging, and how you want your brand to be perceived. The following are a few situations where you might need to rebrand:
- The company has undergone a merger or acquisition.
- When you need to reposition your brand to a new market or customer segment.
- When your brand identity misaligns with the new brand values.
- Your company has major changes in the business model.
- There is a change in the industry, and brand identity has become outdated.
Logo Redesign vs Rebranding: What’s the Difference & What is Best for your Business?
A logo refresh or logo redesign can be a part of rebranding. However, there are a few key differences between redesigning and rebranding that can help you choose what is best for your business.
| Redesigning | Rebranding | |
|---|---|---|
| Purpose: What do you want to Change |
It is to create a refreshed logo or realign it to the values and appeal to the customers. | Rebranding is when you revamp your brand identity, perception, and positioning. |
| Scope: How much can you Change? |
You can change the visual element of your brand. | You can change your visuals, brand voice, messaging, and more. |
| Investment: How much will it Cost? |
The costs are comparatively lower, especially if you are tweaking some elements of the logo. | Rebranding comes with a hefty cost, including the cost of implementing the new rebranding strategy. |
| Time: How Long does it take? |
Can take up to 2–6 weeks, depending on the complexity of the design. Additional time may be necessary to integrate this logo into all your branding activities. | Can take a few months or even a year, depending on the changes and implementation. It requires changing your whole brand, thus requiring more time. |
Logo redesign is perfect when you just want your logo to reflect your values better. However, if you’re going to change the values themselves, you need to consider rebranding.
If you want to rebrand a company, we can help you! Four Pillars Media Agency is one of the top branding agencies helping companies build a brand from scratch. We can help you rebrand your company or redesign your logo to help you improve your brand perception and presence online. Do you want to build a brand that aligns with your values and engages your audience? Contact us now to discuss how we can make it possible!
Conclusion
Logo is one of the most critical parts of your branding. However, there has been a constant debate on the logo redesign vs rebranding. Redesigning helps you refresh a logo or change the logo elements while keeping the values the same or realigning the logo. However, in rebranding, you need to revamp your brand identity and create or redesign the logo to align with the new brand value, vision, and mission. The choice between these two depends on factors like your purpose, scope, investment, and time. If you need assistance, we are here to help you. Contact us now for a consultation!
FAQs
1. What’s the difference between logo redesign and rebranding?
The major difference between logo redesigning and rebranding is the purpose and scope. When you want to create a refreshing logo or realign the design with your values, you can opt for redesigning. However, when there are major changes in your company, such as product line or customer segment changes, you need to revamp your brand strategy, including the logo.
2. Brand refresh vs complete rebrand: what do you need for your business?
If you want to change the logo or a few elements of the logo to align with your brand and modern trend, you can choose brand refresh. However, if you are changing your business model or targeting new markets and customers, you will need a complete rebrand.
3. How often should a business redesign its brand logo?
There is no fixed timeline for when you should redesign your logo. However, ideally, most companies redesign their logos within a decade to keep up with market trends. You can also do minor tweaks to keep the brand refreshed and rebrand when necessary.
4. How long does it take for a business to rebrand?
There is no fixed time to rebrand the business. It depends on the scale of rebranding, the changes, and the implementation. You need to make major decisions related to your brand’s positioning, marketing, and more. Therefore, it might take anywhere between 6 months to a year or even more.
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