Imagine it’s the 1850s you are riding on your horse travelling to an unknown city. You asked three people for directions and all three of them gave you three different answers and now you are confused which way will get you there fastest without any problems on the way.
This is exactly what posting on social media for promoting your brand is like without a cohesive digital marketing strategy. And this is just one reason.
What is a Digital Marketing Strategy?
Digital marketing consists of many tools like paid ads, social media, email marketing, content marketing, etc. Properly using these tools requires a strategy to be effective. A digital marketing strategy helps you stay consistent with the brand identity, create result-driven marketing campaigns, and increase the ROI.
5 Benefits of Creating a Digital Marketing Strategy
A lot goes into creating an effective digital marketing strategy, it can be a lengthy process but the payoff is always worth it.
1. Improve the effectiveness of your overall marketing strategy
As seen before, riding to an unknown destination without a clear plan is unwise. What a well thought-out digital marketing plan provides you with this roadmap to create effective campaigns and content.
To create a brand strategy for marketing, you’ll need to understand what, where, and how you want to promote your brand. Answering these questions allows you to choose a digital marketing channel and content that’ll be most effective.
Creating a digital marketing helps you:
- Strategically allocate resources for marketing campaigns
- Align the marketing campaign with your branding
- Create consistent marketing efforts to achieve a goal
- Helps your marketing team focus on a specific goal
2. Diversify your marketing channels at a lower cost
Digital marketing significantly reduces your cost of acquisition (COA) because of targeted marketing strategy. As per HubSpot, inbound marketing costs 62% less than outbound marketing.
Digital marketing helps you generate not only leads but also revenue. Many social media platforms provide you with revenue from your post engagement, which reduces the overall cost of your digital marketing strategy.
Digital marketing includes:
- SEM (search engine marketing)
- SEO (search engine optimization)
- Email marketing
- SMM (Social media marketing
- Video marketing
- Local search marketing
- Influencer marketing
With this you have multiple channels to reach your target niche with minimal to no charges. You can create content to engage your target audience or run targeted ads to get conversions. These targeted ads and posts cost much less than creating a billboard or TV ads.
Use a different mix of marketing channels to get better results from the marketing campaign.
3. Know your audience and their behaviour
Nowadays, digital marketing is the place to learn about your audience. Why? Because that is where people spend most of their free time.
You can analyze data regarding your target audience through digital marketing. This data can reveal their behaviour and needs from your company. Create content and ads based on the insights from this data to improve the results of your KPIs.
Focus on digital marketing performance tracking tools like Google Analytics and Meta Insights to analyze the results of posts and ads and optimize your marketing campaigns for better results.
4. Tracking KPIs to measure ROI
An often overlooked benefit, digital marketing strategies are measurable. You can easily measure any KPI like website traffic, sales, email registration, ebook signups, and more.
Track KPIs in real time for ROI and optimize the marketing campaign to improve its performance. This enables you to understand which marketing tactic is working and helps you present a data-backed marketing strategy to the key executives and investors.
The insights also help you understand the impact of the digital marketing channels and focus on a few that drive your best returns and create better marketing strategies for those channels.
5. Stay consistent with your branding
Customers choose and recommend brands that they trust. Therefore, consistency on all your digital channels is critical for gaining customers’ trust.
When you choose consistent brand identity elements like colours and tone, your customers will be more sure and engage with you. A digital marketing strategy helps you stay consistent with your content and ad campaigns to engage the audience.
Consistency in the digital marketing efforts helps you build brand image, stand out from the competition, and boost your revenue. Four Pillars Media Agency is here to help with your branding and create a tailored digital marketing strategy. Whether you are a small business or an MNC, we are here to help you reach your audience and improve your conversions.
Conclusion
Digital marketing strategy helps you in creating effective marketing campaigns, choosing efficient digital marketing channels, knowing your audience, and tracking the KPIs. The marketing strategy helps you stay consistent with the branding to gain customers’ trust and boost your revenue. Four Pillars Media
Agency is here to create tailored digital marketing strategies for your brand. Explore our portfolio or contact us for a consultation call.
FAQs
1. Why is a digital marketing strategy important?
Digital marketing strategies are important because they help you:
- Create structured marketing content and campaign.
Ensure that all your marketing content has consistent brand identity elements. - Reduces the overall cost of customer acquisition.
- Create targeted marketing campaigns to boost revenue.
2. What are the digital marketing strategy elements?
A few elements for creating an effective digital marketing strategy are:
- Target audience research
- Setting up goals for the strategies
- Choosing the right digital marketing channel
- Content planning
- Performance tracking
- Budget planning
3. What are the benefits of digital marketing for small businesses?
Small businesses can get a competitive edge, increase customer loyalty, and reduce customer acquisition cost by creating a strategic digital marketing strategy. Four Pillars Media Agency is here to create a tailored digital marketing strategy at affordable prices.
4. Does digital marketing improve ROI?
Digital marketing strategy includes a thorough analysis of the KPIs. This helps you optimize the strategies based on how the audience interacts and the conversion rate. Furthermore, many digital platforms pay for the post based on engagement rate. Thus, you can also generate revenue from digital marketing.