Pop quiz: If a customer saw an Instagram post of your brand and then visited your website, would they know they are from the same brand? And if the answer is ‘maybe’ or ‘probably’, if you cannot confi…
Competition is everywhere, well, unless you live on a remote island. But we don’t think you do. And there are probably fi fty businesses in your city doing exactly what you do. Same services, similar pricing, nearly identical…
When I say ‘startup ecosystem,’ what is the first name that comes to your mind? Was it Kunal Shah? Say ‘digital creators,’ and Ranveer Allahbadia comes to mind. ‘Personal finance’? Sharan Hegde. But why does this happen? There…
Red Bull, when we think of this name what is the first thing that comes to our minds? It’s adventure, adrenaline, fun and maybe then we would think of its energy drink. That is what it means to…
No two humans are exactly the same, even twins have small differences like their personality, or quirks, or likes, and that is how we tell each other apart. Just like brands with their own identity are far more…
Here is a reality check for all the brands and their founders out there: if you think ‘we make good products, people will buy it,’ will get you customers, you’re about as prepared for today’s market as a…
According to Edelman’s 2025 Brand Trust Report, 88% of consumers are more likely to use or buy from a brand if they trust it. (source). Although this seems obvious, the important question it raises is: how do brands…
While you are busy just perfecting your product, your competitors are building personal brands that customers trust more than yours. So, your product might be brilliant, but if they don’t know the person behind it, they are less…
Have you ever looked at a car with four overlapping rings and wondered which brand it belongs to Probably not. That’s because we all instantly recognize Audi’s iconic four rings. That’s the power of branding and logo design…
Here’s the million-rupee question–should you be the star or should your company shine? Plot twist—the answer isn’t what you think. A business name carries value and reputation, and so does the one running it. So, when you start…
