Here is a reality check for all the brands and their founders out there: if you think ‘we make good products, people will buy it,’ will get you customers, you’re about as prepared for today’s market as a…
According to Edelman’s 2025 Brand Trust Report, 88% of consumers are more likely to use or buy from a brand if they trust it. (source). Although this seems obvious, the important question it raises is: how do brands…
While you are busy just perfecting your product, your competitors are building personal brands that customers trust more than yours. So, your product might be brilliant, but if they don’t know the person behind it, they are less…
Have you ever looked at a car with four overlapping rings and wondered which brand it belongs to Probably not. That’s because we all instantly recognize Audi’s iconic four rings. That’s the power of branding and logo design…
Here’s the million-rupee question–should you be the star or should your company shine? Plot twist—the answer isn’t what you think. A business name carries value and reputation, and so does the one running it. So, when you start…
Sales are falt, no new customers are coming and your brand feels boring. Somewhere in your business journey you are going to face this and will ask yourself, Is this a logo problem or a brand problem? How…
