According to Edelman’s 2025 Brand Trust Report, 88% of consumers are more likely to use or buy from a brand if they trust it. (source). Although this seems obvious, the important question it raises is: how do brands…
First impressions are everything, isn’t that what we’ve heard since we were teens. It was drilled into us, especially before every job interview, family function, or first date. And this is not just a myth – humans form…
It is impossible to grow your brand these days if you are not social media in some form or the other. Social media platforms are the windows through which your audience sees you, but if that window is…
While you are busy just perfecting your product, your competitors are building personal brands that customers trust more than yours. So, your product might be brilliant, but if they don’t know the person behind it, they are less…
Maybe it’s time to stop measuring success in likes and start measuring it in lakhs—because the best social media strategy is the one that pays your bills. There is no doubt that any business in this day and…