Sales are falt, no new customers are coming and your brand feels boring. Somewhere in your business journey you are going to face this and will ask yourself, Is this a logo problem or a brand problem? How…
We are going to assume you are a brand or a business looking into creating their first logo or on the way to redesigning it and that is why you are reading this blog. First and foremost, we…
Let’s start with a fun scenario, you have 10k to spend on a pair of shoes, now would you buy a pair or Nike or any other brand or a random pair from any store. The answer is…
Building a brand is just a little less struggling than getting your relatives to stop asking ‘beta, shaadi kab karoge?’ It’s a complex process which is ever evolving. One minute mistake can cost you your audience. Beyond your…
Did you know that CitiBank spent $1.5 million to Paula Scher from Pentagram to create their logo (source)? Isn’t that crazy? Maybe a little, but if you understand the impact logos have on your brand, you might just…