Red Bull, when we think of this name what is the first thing that comes to our minds? It’s adventure, adrenaline, fun and maybe then we would think of its energy drink. That is what it means to…
No two humans are exactly the same, even twins have small differences like their personality, or quirks, or likes, and that is how we tell each other apart. Just like brands with their own identity are far more…
Let’s start with a simple question, when was the last time you bought something without searching for it on social media? It’s been years, hasn’t it? Before social media people used to exchange business cards and now they…
Here is a reality check for all the brands and their founders out there: if you think ‘we make good products, people will buy it,’ will get you customers, you’re about as prepared for today’s market as a…
According to Edelman’s 2025 Brand Trust Report, 88% of consumers are more likely to use or buy from a brand if they trust it. (source). Although this seems obvious, the important question it raises is: how do brands…