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The Blog Post: social media, branding, and marketing news with Four Pillars.

Blogs
Inside Brand Positioning: What Agencies Know But You Don’t
Branding

Inside Brand Positioning: What Agencies Know But You Don’t

November 24, 2025 - by admin

Competition is everywhere, well, unless you live on a remote island. But we don’t think you do. And there are probably fi fty businesses in your city doing exactly what you do. Same services, similar pricing, nearly identical…

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Stop Posting Ads. Start Telling Stories That Convert
Digital Marketing Social Media Marketing

Stop Posting Ads. Start Telling Stories That Convert

November 13, 2025 - by admin

Your product is top notch. But so are your competitors’. So, why should your customers choose you? Sure quality and service matters but it is not the only thing that will keep the customers coming. And this is…

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Influencer Marketing That Actually Works: Complete Guide
Digital Marketing Social Media Marketing

Influencer Marketing That Actually Works: Complete Guide

November 13, 2025 - by admin

Before social media or any kind of media for that matter, how did businesses get their business? The answer is simple, people. People talked about their experiences and others would believe them and go to the same place….

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What to Ask Before Working with a Digital Marketing Agency
Digital Marketing

What to Ask Before Working with a Digital Marketing Agency

October 17, 2025 - by admin

There is no shortage of marketing agencies in India. But not every single one of them are the right fit for you. Some have different expertise to bring higher ROI, and some have surface-level knowledge that will not…

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Unknown to Influential: 10 Personal Branding Steps
Branding Social Media Marketing

Unknown to Influential: 10 Personal Branding Steps

October 17, 2025 - by admin

When I say ‘startup ecosystem,’ what is the first name that comes to your mind? Was it Kunal Shah? Say ‘digital creators,’ and Ranveer Allahbadia comes to mind. ‘Personal finance’? Sharan Hegde. But why does this happen? There…

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