The algorithm for Instagram continues to work like it always has, even if you are able to or do not see Instagram likes. Before reading further, ask yourself two questions. Are you looking forward to increasing your engagement rates on Instagram? And do you want more likes on your Instagram posts than what you have now? If the answer to the above questions is yes, then you are in the right article.
Let’s understand Instagram likes in a better way. These are the biggest currency you have. On getting more likes, your Instagram post will move higher in the user's feed. More likes can provide an array of other benefits too, like more followers, organic Instagram growth and more business depending on the type of account, as people will check out your entire account if they like what you share. If planned properly, Likes can become an important component of your overall Instagram strategy. But wait, while you can still see how many likes your posts get, you may not be able to see anyone else’s numbers. The concept behind this is to make the whole experience healthier and less competitive for users. Instagram explained: “We want your friends to focus on the photos and videos you share, not how many likes they get.” So, now that Instagram is hiding likes now. Do they still matter? The answer is yes, of course. If you’re on Instagram, likes matter as much as ever. Maybe even more, since some creators are reporting that followers are hitting that heart button less, now that likesTo.
In order to serve you better, we have curated tips that will act as enhancers to help you get the most out of your content. But, before we start, a golden rule to remember: don’t buy them!
1. Quality of Picture
Pictures are probably the most important part of your Instagram marketing strategy, so let’s start
with them. Clicking a high-quality picture plays a significant role. You would be surprised to know that many people don’t do it. You don’t need an SLR or DSLR to make a great Instagram post, but
you should at least make sure your lighting is good and everything is in focus. Let’s understand what kind of picture you are going to upload, and taking that into account, you will have to determine what quality you want the picture to be. There are generally two types of images you want to share in your main Instagram feed – photos and designed images. Depending on the type of image, you need to work on its quality. Great photos are naturally more aesthetically pleasing – and that means more likes.
2. Effective Use of Hashtags
Not too long ago, you could litter your captions with dozens of generic #couplegoals hashtags
and reel in tons of likes, but Instagram is clamping down on spam and the algorithm is more developed than ever, meaning those strategies no longer work. Currently, you can use a maximum of 30 hashtags on your posts. Before blindly hashtagging every somewhat
relevant word you can think of, you need to do research for these hashtags now. Using local hashtags is an awesome way to reach potential customers near you. Using some popular hashtags may also help your photo to be seen by more people. Explore Instagram’s ‘related’ hashtag suggestions. If you search for #jewellery on the Instagram app, it will show you similar hashtags based on what other related accounts are using and searching for. This is when the Instagram algorithm comes in very handy. Instagram Hashtags help you reach more people in your target audience and ultimately get more likes on Instagram.
3. Use of Location
Make sure to include location tags on posts where relevant, so more people in your target audience will discover you and engage with your content. This is especially important if you are a small local business looking to connect with
people in your area. Tagging a location in your photos lets people in your area see your photos more easily. This particular feature works well if you are in the food business, as people generally look for new places to dine around the city on social media platforms. And it’s easy enough to do and shouldn’t take more time out of your publishing time. Just remember to make sure your physical coordinates are correct so that you appear on the map. Instagram posts with location tags receive 79% more engagement than those without, so it’s a great way to get likes on the social media platform.
4. Post Scheduling
One of the most important factors to get likes on Instagram is posting at the time when your audience is most active. Sharing a post when most of your followers are on Instagram increases the chance that they’ll see it, thus increasing the chance they’ll like it. This has a compounding effect, as Instagram’s feed is no
longer chronological – having a photo that has a high number of interactions increases the likelihood that it will show up on your other followers’ feeds, meaning more likes on your post. The correct time of post-scheduling is frequently debated, with many businesses and influencers declaring a set date and time to deliver optimum engagement. However, If you know your audience well, this shouldn’t be too hard to determine, but trial and error can also work here. With some experimentation, you can find the optimal posting schedule for your business. To maximize this, you should consider scheduling your post using a good Instagram scheduling tool. Remember, if you want to get in front of eyeballs, it’s important for you to schedule your post right.
Now that you are aware of hidden secrets of Instagram likes, you are on the way to getting more Likes on your Instagram posts. Leverage the engagement that you are getting by social media marketing to your followers effectively, Instagram doesn’t mean much for your business if you’re not working hard to monetize it. Hopefully, these tips can help you boost your Instagram game in 2022.
