The term influence and marketing has been used together since forever, but these past years, the notion has taken an eventful turn! Influencer marketing isn't just about making money, it's a lot more than that, it has created a buzz on social media platforms, anticipated to reach more milestones by the year 2025, indeed a never-ending trail.
We have talked about facts. Now let's talk about figures.
As per the Influencer Marketing Report, the Indian influencer marketing industry is predicted to be valued at Rs 2,200 crore by 2025 and grow at a 25 percent CAGR, underscoring the fact that influencer marketing is getting more and more legit.
Some can say it started off as a hobby but ended up as a serious business, because once you get a taste of it, you'll want more.
Now, how do they make money out of it?
Selling services for marketing. We give them our product/services and in exchange they make creative content to promote it in front of their audience. That's how they network.
Brand collaborations can include barter deals, which include product placements, campaigns, reel marketing, shoutouts, ambassador programmes, cross promotion, ads, meet & greets, sponsorships and a lot more, with right passion, guidance and strategies... One can achieve wonders.
Furthermore, they are categorized on the basis of their reach and frequency. The nano influencers earn Rs 3,000-4,000 on average per post, depending on the deliverables. Micro-influencers earn an average of Rs 40,000-60,000. The Macro
Influencers earn an average Rs 1.5-3.5 lakh, depending on the deliverables, and the Mega influencers earn Rs 4 lakh and more, but in the end it again depends on the type of exchange you are willing to acquire.
However, brands do look out for three core things — whether the influencer is ‘real’ or not, does the influencer suit the niche of the brand and whether they would be ready to tour offline places and do re-shoots.
Conclusion:
After COVID-19, the number of social media influencers has increased grandiosely, and it is irreversible. Make no mistake, it can vanish as quickly as it comes onto the market. All we can do is sit back and enjoy ourselves.
