The festive season is just around the corner and it’s time to gear up your marketing strategy and attract as much attention as you can. Whenever we hear the word ‘Festivals’ the first thing to pop up in our mind is the extravagant celebrations, bright colours, cultural warmth, spending time with loved ones, and the most awaited heartwarming ad campaigns by top brands such as Amazon’s #ApnoWaliDiwali, HP India’s Diye se Diya Jalao, helping the brands get much-deserved love, recognition and sales that they deserve!
Below is a roundup of a few Marketing strategies that can help your next Festival Ad Campaign be a big hit!
1. Connect your product to the sentiments of festival
One thing that will help you glide your way to the soft corner of people’s hearts is through reminiscing the very core of the festival. Above that, there are always brownie points if you can establish a deep connection between your brand and the diverse traditions of the festival.
2. Launch a festival special package/ scheme/ offers
One thing which is ever so high during the festivities is the spirit of people around and no doubt their shopping list too. Well, who doesn’t want to kick off the new year with new things? Everyone right! It’s the perfect time to launch some exciting offers and deals that no one can say no to. The perfect way to boost your sales.
3. Moment Marketing
The thing that matters the most is capturing a beautiful moment. Then why not do the same for your Brand and create a big buzz? Moment Marketing is a promotional technique based on the latest news, events and instances. So grab onto the moment and craft some creative campaigns to visually impress your audience.
4. Reach out to your audience
Target the appropriate demographic audience and try your best to reach out to them. You can adopt various marketing strategies such as handing out pamphlets, on-ground campaigns, and delivering heartfelt messages (just do not spam). Basically, get onto your toes and reach out to a new audience base. Grab them, well, not by their collar but by their attention.
Keep the above points in mind and you will for sure rock your next grand festival ad campaign. May the force be with you! Hope you make the most out of the festive season and may it turn out to be a blast for your festival ad campaigns.
