Here’s the million-rupee question–should you be the star or should your company shine? Plot twist—the answer isn’t what you think. A business name carries value and reputation, and so does the one running it. So, when you start…
Sales are falt, no new customers are coming and your brand feels boring. Somewhere in your business journey you are going to face this and will ask yourself, Is this a logo problem or a brand problem? How…
We are going to assume you are a brand or a business looking into creating their first logo or on the way to redesigning it and that is why you are reading this blog. First and foremost, we…
Let’s start with a fun scenario, you have 10k to spend on a pair of shoes, now would you buy a pair or Nike or any other brand or a random pair from any store. The answer is…
Building a brand is just a little less struggling than getting your relatives to stop asking ‘beta, shaadi kab karoge?’ It’s a complex process which is ever evolving. One minute mistake can cost you your audience. Beyond your…
Did you know that CitiBank spent $1.5 million to Paula Scher from Pentagram to create their logo (source)? Isn’t that crazy? Maybe a little, but if you understand the impact logos have on your brand, you might just…
