Imagine it’s the 1850s you are riding on your horse travelling to an unknown city. You asked three people for directions and all three of them gave you three different answers and now you are confused which way…
Red Bull, when we think of this name what is the first thing that comes to our minds? It’s adventure, adrenaline, fun and maybe then we would think of its energy drink. That is what it means to…
No two humans are exactly the same, even twins have small differences like their personality, or quirks, or likes, and that is how we tell each other apart. Just like brands with their own identity are far more…
Let’s start with a simple question, when was the last time you bought something without searching for it on social media? It’s been years, hasn’t it? Before social media people used to exchange business cards and now they…
Here is a reality check for all the brands and their founders out there: if you think ‘we make good products, people will buy it,’ will get you customers, you’re about as prepared for today’s market as a…
According to Edelman’s 2025 Brand Trust Report, 88% of consumers are more likely to use or buy from a brand if they trust it. (source). Although this seems obvious, the important question it raises is: how do brands…
First impressions are everything, isn’t that what we’ve heard since we were teens. It was drilled into us, especially before every job interview, family function, or first date. And this is not just a myth – humans form…
It is impossible to grow your brand these days if you are not social media in some form or the other. Social media platforms are the windows through which your audience sees you, but if that window is…
While you are busy just perfecting your product, your competitors are building personal brands that customers trust more than yours. So, your product might be brilliant, but if they don’t know the person behind it, they are less…
Maybe it’s time to stop measuring success in likes and start measuring it in lakhs—because the best social media strategy is the one that pays your bills. There is no doubt that any business in this day and…
