Here is a reality check for all the brands and their founders out there: if you think ‘we make good products, people will buy it,’ will get you customers, you’re about as prepared for today’s market as a…
According to Edelman’s 2025 Brand Trust Report, 88% of consumers are more likely to use or buy from a brand if they trust it. (source). Although this seems obvious, the important question it raises is: how do brands…
First impressions are everything, isn’t that what we’ve heard since we were teens. It was drilled into us, especially before every job interview, family function, or first date. And this is not just a myth – humans form…
It is impossible to grow your brand these days if you are not social media in some form or the other. Social media platforms are the windows through which your audience sees you, but if that window is…
While you are busy just perfecting your product, your competitors are building personal brands that customers trust more than yours. So, your product might be brilliant, but if they don’t know the person behind it, they are less…
Maybe it’s time to stop measuring success in likes and start measuring it in lakhs—because the best social media strategy is the one that pays your bills. There is no doubt that any business in this day and…
Logos are the soul of your brand, the visual element that represents your identity and stays in your audience’s memory. Creative logo design empowers the brand to communicate its values and message. That’s why understanding logo design techniques…
Have you ever looked at a car with four overlapping rings and wondered which brand it belongs to Probably not. That’s because we all instantly recognize Audi’s iconic four rings. That’s the power of branding and logo design…
Here’s the million-rupee question–should you be the star or should your company shine? Plot twist—the answer isn’t what you think. A business name carries value and reputation, and so does the one running it. So, when you start…
Sales are falt, no new customers are coming and your brand feels boring. Somewhere in your business journey you are going to face this and will ask yourself, Is this a logo problem or a brand problem? How…
