Building a brand is just a little less struggling than getting your relatives to stop asking ‘beta, shaadi kab karoge?’ It’s a complex process which is ever evolving. One minute mistake can cost you your audience. Beyond your…
Did you know that CitiBank spent $1.5 million to Paula Scher from Pentagram to create their logo (source)? Isn’t that crazy? Maybe a little, but if you understand the impact logos have on your brand, you might just…
