According to Edelman’s 2025 Brand Trust Report, 88% of consumers are more likely to use or buy from a brand if they trust it. (source). Although this seems obvious, the important question it raises is: how do brands or businesses build consumer trust?
The answer is quite simple— Brand Marketing. Consumers are being pickier in what they choose, and there are ample options in the market for them to choose from. And performance marketing alone isn’t enough. In fact, brand marketing helps companies get a 74% higher ROI and hold 46% larger market share (source). So, what does it take for a brand to become that option? Let’s find out.
What is Brand Marketing?
Like people have impressions they present to other people, brands have to present a specific image too, to target their audience. It doesn’t solely rely on what your target audience wants, but is a mix of what values and images you want to create and what your audience wants.
If you want to build customer loyalty and gain brand recognition, having a proper brand marketing strategy is critical. The goal is to familiarize the target audience with your brand name to boost conversion.
Simply put, brand marketing focuses on:
- Creating a reliable brand identity (values, vision, voice, logo, and more).
- Making a place for your brand in the market (your industry and what type of brand you are).
- Strategically market your brand on diverse channels.
- Strengthening your relationship with customers.
While brand marketing isn’t exactly a new concept, many popular brands like the TATA Group, Reliance, and more have been using it for ages. However, the internet boom has made brand marketing a differentiating factor in successful and failed marketing strategies. Let’s understand why brand marketing strategy should be the core of your marketing efforts.
The Importance of Brand Marketing
Remember brand marketing is not all about getting those sales. It goes beyond it. Brand management helps you stay connected and relevant to your target audience. Here is why brand marketing is important for companies and businesses:
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Increase brand awareness
This is a fact, your product may be the best in the market yet but if you don’t have the visibility it is not going to sell. The point is creating a superb product isn’t enough to succeed. You need to be out there in front of your target audience to get those sales.
But what does ‘being out there’ mean for a brand? It means that you need to show who you are, what your values are, and how good your products are. Your target audience should know not just what they’re buying but who they’re buying.
2. Building trust and recognition
Brand marketing allows you to create a brand identity which shapes the audience’s perception of your brand. Consistent representation helps you gain recognition in the market and gain customers’ trust.
And brand management focuses on creating an authentic brand voice and logo. Therefore, with continuous exposure of what your brand is, the customers will recognize you more and connect better.
3. Stand out from the competition
“How do I stand out?” A question most founders deal with at some point in their business journey. When you are stepping into an already dense market, the right brand marketing strategy is what will differentiate you from your competitors. It is about giving your brand your own unique voice and giving them a reason to keep buying from you.
Kusha Kapila’s Underneat is a fine example of how brand marketing can help you more than just running ads. She started addressing the problem regarding women’s innerwear before she even launched her brand. It gave her brand a competitive advantage and took off right from its launch.
4. Long-term customer loyalty
Loyal customers will come to you before they go anywhere else. And brand marketing does just that. Promoting your values, vision, useful resources, customer reviews and more can cement your positive brand image and lead to long-term customer loyalty.
Customers are the core of any business; listening to them can help you stay relevant and improve your products.
5. Sustainable growth
Sure, paid ads can increase sales, but branding helps you sustain the growth. It leads to consistent conversions and reduces customer acquisition cost in the long term.
Till now we talked about brand marketing, but that is the first step. For consistent long-term success you need brand management.
What is Brand Management?
Managing your brand means you are regularly focusing on how your brand is being perceived. How visible it is, what kind of content you are posting and what are your customers saying about you.
And the best way to do that is to ask people who have been working on it for years, like a brand management agency, like ours– Four Pillars Media Agency.
Conclusion
Brand marketing helps you improve your brand awareness, customer engagement, and build trust. It helps the brands stand out from the competition and grow sustainably. Brand management allows you to influence your brand image and increase the conversion rates. A branding agency, like Four Pillars Media Agency, can help you create a tailored brand marketing strategy based on your company’s values, target audience, and the competition. Contact us now for a branding consultation.
FAQs
1. What are the benefits of brand marketing?
The following are a few benefits of using brand marketing:
- Improve brand awareness and recognition
- Gain customers’ trust
- Stand out from competitors
- Strengthen your customer relations
- Long-term, sustainable growth
2. Branding vs PR: What’s the difference?
Branding focuses on creating a brand identity. Whereas, PR focuses on communicating with your audience and the industry. Branding helps create a brand voice for PR activities.
3. How to create a brand marketing strategy?
Understanding your brand identity is important to creating a brand marketing strategy. Start by defining your target audience, competitors, and brand positioning. Focus on creating consistent brand marketing strategies based on your brand identity.
4. Can small businesses benefit from brand marketing?
Absolutely! Small businesses can significantly benefit from brand marketing by accessing a global audience and standing out from the competition. Long-term brand marketing strategies help them gain customers’ trust and boost conversions. It helps a brand build a loyal customer base.